Benefits
- Advertise on the back or both sides of the MetroCard. (Note: We reserve the right to accept or reject copy or images to be placed on MetroCards.)
- Target up to 10 stations for distribution at station booths, vending machines and retail outlets to meet your needs. Depending on the number of cards printed, we can target stations with the greatest ridership, by borough, and more.
- Advertise on print runs from 50,000–1,000,000+ cards. The larger the run, the lower your per-card cost.
- Become an approved MetroCard Merchant and sell or distribute your own branded cards.
Standard four-color back rates
Card Quantity |
Retail Rate Per Card |
Example Retail Costs |
|---|---|---|
50,000 + |
$0.61 |
50,000 cards = $30,500 |
125,000 + |
$0.52 |
125,000 cards= $65,000 |
250,000+ |
$0.46 |
250,000 cards = $115,000 |
350,000+ |
$0.41 |
350,000 cards = $143,500 |
500,000 + |
$0.36 |
500,000 cards = $180,000 |
750,000+ |
$0.31 |
750,000 cards = $232,500 |
1,000,000+ |
$0.25 |
1,000,000 cards = $250,000 |
Four-color front and back rates
Range of Quantity |
Retail Rate Per Card |
Example Retail Costs |
|---|---|---|
250,000+ |
$0.54 |
250,000 cards = $135,000 |
350,000+ |
$0.52 |
350,000 cards = $182,000 |
500.000+ |
$0.48 |
500,000 cards = $240,000 |
750,000+ |
$0.42 |
750,000 cards = $315,000 |
1,000,000+ |
$0.36 |
1,000,000 cards = $360,000 |
Important things to know
All rates are based on 4-color advertising on both the front and the back of the MetroCard.
No discounts for nonprofit commercial organizations.
We do not print in quantities below 50,000 cards.
MetroCard artwork is subject to approval by the MTA.
Production requires a minimum of 12 weeks for 4-color artwork from the point that final artwork is submitted to the print house.
Opportunities for exclusive distribution will result in additional charges. Email us for details
Contact us
Reach out to:
Kevin Serapilio
MTA Marketing
646-252-6021
kevin.serapilio@mtahq.org