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Branded MetroCards

Updated Jan 29, 2024
MetroCards are a great advertising platform with extensive reach. Create your own specially branded MetroCard to showcase your brand on both sides of the card. Or use a standard MetroCard with advertising on the back of the card.

Your Options

  • Advertise on the back or both sides of the MetroCard. (Note: We reserve the right to accept or reject copy or images to be placed on MetroCards.)
  • Target up to 10 stations for distribution at station booths, vending machines and retail outlets to meet your needs. Depending on the number of cards printed, we can target stations with the greatest ridership, by borough, and more.
  • Advertise on print runs from 50,000–1,000,000+ cards. The larger the run, the lower your per-card cost.
  • Boost your branded MetroCard's message by adding digital screens and unique high-impact station takeovers.
    • Contact Lucy Zachman 
      SVP, MTA Advertising & Promotions 
      lucy.zachman@mtacd.org
      (212) 878-7276

Image of David Bowie MetroCard
David Bowie Is MetroCard

 

David Bowie station takeover at Broadway Lafayette
The David Bowie Is advertising takeover at Broadway-Lafayette

Image of MetroCard and four backs of MetroCards showing the performers Cam'ron, LL Cool J, Pop Smoke and Rakiim
Hip Hop MetroCards featuring Cam'ron, LL Cool J, Pop Smoke, and Rakim

Important things to know

  • All rates are based on 4-color advertising on both the front and the back of the MetroCard.
  • No discounts for nonprofit commercial organizations.
  • We do not print in quantities below 50,000 cards.
  • MetroCard artwork is subject to approval by the MTA.
  • Production requires a minimum of 12 weeks for 4-color artwork from the point that final artwork is submitted to the print house.
  • Opportunities for exclusive distribution will result in additional charges. Email us for details

Contact us

Reach out to:

Kevin Serapilio 
MTA Marketing 
646-252-6021 
kevin.serapilio@mtahq.org